Revenue Calculator Delivery Machine Operating Model FAQ Free Klaviyo Audit
ARSEL CORP
Klaviyo Email Marketing Agency — DTC & Ecommerce

WE BUILD EMAIL REVENUE INFRASTRUCTURE

38+ Automated Klaviyo Flows  ·  30–50% Revenue Attribution  ·  Deployed in 10 Days

We architect, write, and deploy full Klaviyo flow systems for DTC brands. Our clients drive 30–50% of total monthly revenue through email — without running a single additional ad.

⚡ Automated Revenue

Flows that run 24/7 with zero manual input. Welcome, cart abandon, post-purchase, win-back — all engineered for direct revenue attribution inside Klaviyo.

🔗 Retention Engineering

Behavioral segmentation and LTV strategy that increases repeat purchase rate and reduces churn across your full customer lifecycle. Compounding week over week.

📊 Performance Reporting

Full attribution clarity across every flow and campaign. Know exactly what each email sequence earns — weekly, monthly, and by segment.

0+ Klaviyo Flows Deployed
Up to 0% Email Revenue Attribution
0 Days Full Infrastructure Deployed
0/7 Client Support

Trusted by brands across

👗
Fashion & Apparel DTC clothing, footwear, accessories
Beauty & Skincare Cosmetics, serums, wellness brands
💊
Health & Supplements Nutrition, fitness, functional health
🏠
Home & Lifestyle Homewares, décor, living products
📦
Consumer Goods Any product-based ecommerce brand

The Revenue Gap Is Real

Most DTC brands are leaving 20–35% of total revenue sitting uncaptured in their email channel. Here's what that actually looks like.

VS
Without Arsel Corp

Underperforming Email

Email drives 5–15% of revenue — half the industry benchmark

3–5 basic flows, most copied from default Klaviyo templates

No segmentation — same email blasted to the entire list every time

No attribution clarity — you can't tell which emails actually generate revenue

Deliverability degrading silently — open rates falling, spam risk rising

With Arsel Corp

Revenue Infrastructure

30–50% of total revenue attributed directly to email, tracked monthly

38+ flows fully deployed — Welcome, Cart, Post-Purchase, Win-Back, VIP and more

RFM-based behavioral segmentation — right message, right subscriber, every time

Full per-flow revenue attribution — you know exactly what every email earns

Proactive deliverability management — sender reputation protected, inbox maintained

💸 You're Leaving Money On The Table.

Type in two numbers. We'll show you exactly how much — and what we'd do about it.

💰

Your number's in there somewhere.

Fill in the two fields on the left to see your exact revenue gap.

The Delivery Machine

38+ emails across 8 functional modules. Built inside your Klaviyo account. Refined every week. Running forever.

Deployment Timeline

Full infrastructure live in 10 days. Revenue generating by week two.

Day 0–1

Klaviyo Audit & Strategy Alignment

We map your current Klaviyo account, identify revenue gaps, and align on target attribution benchmarks and flow priorities.

Hour 24

Campaign Calendar Delivery

A 30-day campaign calendar with send dates, segment targets, and creative direction delivered for your approval within 24 hours.

Days 2–10

Full Infrastructure Build

Pop-up forms, deep segmentation logic, and all core automated flow sequences built and QA'd inside your Klaviyo account.

Week 2+

Live Deployment & Optimisation

Campaigns go live. A/B testing begins immediately. Weekly performance reviews and continuous flow refinement from day one.

YOUR NEXT 90 DAYS

What Does 30–50% Email Revenue Look Like For Your Brand?

We'll audit your Klaviyo setup, quantify your exact revenue gap, and show you the infrastructure required to close it. No vague promises — a specific, numbered roadmap.

Get Your Free Klaviyo Audit

No cost. No obligation. A clear, data-backed assessment.

The Operating Model

No briefing docs. No chasing. No guesswork. Here's exactly how we run your email channel — every single week.

01
🧠

Senior Execution. No Agency Layers.

You speak directly to the strategist running your account. No account managers passing messages. No juniors deploying your flows. The person on your weekly call is the person building your Klaviyo infrastructure.

Direct Access
02
📊

Revenue-Attributed Reporting. Always.

Every task tracked on Monday.com — you see what's been built, what's live, what's next. Every Loom walkthrough explains the why, not just the what. Every number in your reports ties back to actual revenue generated, not open rates.

Full Transparency
03
📞

Weekly 20-Minute Performance Sync.

Short, structured, and focused. We review last week's attributed revenue, clear any blockers, confirm the upcoming campaign schedule, and lock in any creative decisions. You're informed without being involved in the execution.

Every Week
04
🧾

Monthly Deep-Dive Report.

A full written narrative covering attributed revenue by flow and campaign, segment performance breakdown, A/B test results and winners locked in, deliverability health score, and a forward-looking 30-day action plan. Insight you can actually act on.

Every Month

Frequently Asked Questions

The questions every serious DTC founder asks before booking a call.

How is this different from hiring a Klaviyo freelancer?+

A freelancer builds flows and disappears. We operate your entire email channel on a retainer — weekly campaign deployment, continuous A/B testing, monthly reporting, deliverability management, and strategic consulting. You're not hiring a builder. You're outsourcing the entire revenue function.

What size brand do you work with?+

We work best with DTC brands doing £50K–£500K+ per month in revenue with an existing Klaviyo account and an engaged email list. If you're below £30K/month, you'll see better ROI building paid acquisition first. Above £500K, the upside of a mature email system is enormous — book the audit regardless.

How quickly will I see results?+

Infrastructure is fully deployed in 10 days. Most clients see immediate revenue uplift from the first campaign sends in week two. The 30–50% attribution benchmark is typically reached within 60–90 days as segments build data and A/B test winners compound.

Do I need to be on Klaviyo already?+

No. If you're on another ESP (Mailchimp, Omnisend, etc.), we handle the full migration to Klaviyo as part of onboarding. Klaviyo is the only platform we work on — it's the most powerful email infrastructure available for ecommerce, and we're specialists, not generalists.

What does it cost?+

We operate on a retainer plus performance fee model. The retainer covers full service delivery — flows, campaigns, reporting, consulting, and maintenance. The performance fee is tied to incremental email revenue above your baseline. Exact pricing is confirmed on the discovery call after reviewing your account — the scope varies by brand size and complexity.

What do I actually need to do once we start?+

Minimal. You approve the campaign calendar and creative on day one. After that, we run the channel. Weekly 20-minute sync to review performance, monthly report to review results. We don't require briefs, chase you for assets, or need you in Slack every day. That's the entire point — it's done for you.

🛡️ What if you don't deliver results? +
🛡️
Full Results Guarantee.

If we don't hit the agreed revenue targets within the agreed timeframe, you get a full refund — no questions, no negotiations, no conditions. We put this in writing before we start. Additionally, if you decide to leave for any reason, we will fully restore your original Klaviyo setup to exactly how it was before we touched it. You are never left worse off than when you came to us. We take on the risk. You take on the upside.

Your email channel is
leaving revenue uncaptured.

Most DTC brands attribute under 15% of revenue to email. The benchmark for a mature Klaviyo system is 30–50%. We build the infrastructure that closes that gap — in 10 days.


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🔒 No cost or obligation
⏱️ 30-minute call
📋 Audit delivered same day
📊 Revenue gap quantified
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